After some time into the job I began a program that involved our home office in St. Paul, Minnesota, and that was inviting and escorting groups of state government customers to our home office complex. It started with a flight from the customer's capitol location in one of our company planes for a two-day trip to inform, wine and dine them as our thanks for their business.
During the flight we would go over the program, thus giving them an opportunity to formulate questions about our products. The program consisted of a presentation of the Company's marketing philosophies, product demonstrations, conversations with Company executives and a visit to the Company store, to buy products at employee prices. That evening the wining and dining would take place.
One of these special places was a fantastically beautiful inn situated along a river bank and built with Scandinavian design. The inn had a special room for groups, a room whose walls were wood-carved in three dimensional mountain scene designs. Food and wine flowed generously into the night. Believe me when I tell you that this was always a special treat for me no matter how many times I made the visit. The next-day's meetings were scheduled for a late start for obvious reasons, then back home to the state capitol and normal routines
More, later.
Thursday, March 3, 2011
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